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Everything you need to   know about Blogging


Wikipedia defines a blog (a truncation of “weblog“) as:

“…a discussion or informational website published on the World Wide Web consisting of discrete, often informal diary-style text entries (posts), which are typically displayed in reverse chronological order, so that the most recent post appears first, at the top of the web page.”

To help readers of this paper, I have put together a glossary of words used by bloggers. Apologies, new blogging words and terms arise all the time, so my glossary will soon be out of date.

In the 2010s, a new breed of writers emerged: “multi-author blogs” (MABs) featuring the writing of multiple authors and sometimes, what they wrote was professionally edited. MABs from newspapers, other media outlets, universities, think tanks, advocacy groups, and similar institutions account for an increasing quantity of blog traffic. The rise of Twitter and other “microblogging” systems helps integrate MABs and single-author blogs into the news media. The word Blog can also be used as a verb, which means: to maintain or add content to a blog.

The emergence and growth of blogs in the late 1990s coincided with the advent of web publishing tools that facilitated posting content by non-technical users who did not have much experience with hypertext markup language (HTML or computer programming). Previously, a knowledge of such technologies as HTML and File Transfer Protocol (FTP) had been required to publish content on the Web, and early Web users tended to be hackers and computer enthusiasts.

In the 2010s, most early blogs were interactive Web 2.0 websites[1], allowing visitors to leave online comments. This interactivity distinguishes them from other static websites. In that sense, blogging can be seen as a form of social networking service that allows bloggers to produce content to post on their blogs and often enables them to build social relations with their readers and other bloggers.[2]

Many blogs provide commentary on a particular subject or topic, ranging from philosophy, religion, and arts to science, politics, and sports. Other blogs function as more personal online diaries or online brand advertising of a particular individual or company.

A typical blog combines text, digital images, and links to other blogs, web pages, and other media related to its topic. The ability of readers to leave publicly viewable comments, and interact with other commenters, is an important contribution to the popularity of many blogs. However, blog owners or authors often moderate and filter online comments to remove hate speech or other offensive content.

Most blogs are primarily textual, although some focus on art (art blogs), photographs (photoblogs), videos (video blogs or “vlogs“), music (MP3 blogs), and audio (podcasts). In education, blogs can be used as instructional resources, referred to as edublogs.

‘Blog’ and ‘blogging’ are now loosely used for content creation and sharing on social media (see below), especially when the content is long-form and one creates and shares content regularly.

What does Social Media mean?

Social media[3] are interactive technologies that facilitate the creation and sharing of information, ideas, interests, and other forms of expression through virtual communities and networks. Whilst challenges to the definition of social media arise all the time due to the variety of stand-alone and built-in social media services currently available, there are some common features:

1.     Social media are interactive Web 2.0 Internet-based applications.

2.     User-generated content—such as text posts or comments, digital photos or videos, and data generated through all online interactions—is the lifeblood of social media.

3.     Users create service-specific profiles for the website or app that are designed and maintained by the social media organisation.

4.     Social media helps the development of online social networks by connecting a user’s profile with those of other individuals or groups.

Investopedia[4] defines Social media as internet-based and gives users quick electronic communication of content, such as personal information, documents, videos, and photos. Users engage with social media via a computer, tablet, or smartphone via web-based software or applications. While social media is ubiquitous in America and Europe, Asian countries like Indonesia lead the list of social media usage[5]. Worldwide, more than 4.5 billion people use social media, as of October 2021[6].

The user figures for the most popular social media websites as of January 2021 are as follows:

  1. Facebook (2.74 billion users)
  2. YouTube (2.29 billion users)
  3. WhatsApp (2 billion users)
  4. Facebook Messenger (1.3 billion users)
  5. Instagram (1.22 billion users)
  6. WeChat (1.21 billion users)
  7. TikTok (689 million users)
  8. QQ (617 million users)
  9. Douyin (600 million users)
  10. Sino Weibo (511 million users)

“Green content”, which is essentially blog content that doesn’t have an expiry date, is very important. People can look back at it years from now and still find it useful. It’s also common for bloggers to revisit old content and update the information to provide a fresh take on the subject. Bloggers have stated that content that gets touched up like this is an excellent way to boost search engine optimisation (SEO)[7].

Blogging Facts and Figures[8]


  • Each month, approximately 409 million people view more than 20 billion pages.
  • About 70 million posts are published each month by WordPress users, and 71% of WordPress sites are written in English.
  • About 77 million new blog comments are generated by readers each month.
  • The average blog post takes 3.5 hours to write.
  • Bloggers who write articles of 2,000+ words are far more likely to have strong results.
  • The average blog post is 1151 words – a 42% increase in the last five years.
  • About 46% of bloggers edit what they have written, while 54% have editors or have at least shown their work to someone else to review.
  • Blog websites have 434% more indexed pages (easier for Google to find). Companies who blog get 97% more links to their websites.
  • Blogs are the fifth most trustworthy source for gathering online information.
  • 77% of internet users read blogs.
  • The “how-to” headline—a close cousin to the listicle—is the third most popular headline preference at around 17%.

Blogging SEO Stats

  • Only 38% of bloggers are updating older articles. That’s crazy, as 34% of bloggers say updating their content produces strong results.
  • Around 5% of bloggers don’t have access to analytics.
  • Blog titles with six to 13 words attract the highest and most consistent amount of traffic.
  • SEO (search engine optimisation) leads have a 14.6% closure rate, while outbound leads (such as direct mail or print advertising) have a 1.7% closure rate.
  • 72% of online marketers describe content creation as their most effective SEO tactic.

Blogging Traffic Stats

  • Businesses that blog experience twice as much email traffic as businesses that don’t.
  • A hyphen or colon in the headline increases click-through rates (CTR) by 9%.
  • Making your headline 6-8 words can increase your CTR by 21%.
  • Over 50% of bloggers report that it has become harder to get traffic from Facebook over the past two years, and nearly one-fifth say it is harder to get traffic from Google.
  • Over the past year, there’s been a 93% increase in blogs using promotional techniques to drive traffic to their blog post, including paid ads.

Guest Blogging Statistics

  • 60% of blogs have 1-5 guest posts per month.
  • 3% of blogs write over 100 guest posts per month.
  • Only 6% of bloggers publish most of their original content as guest posts.
  • 62.96% of readers perceive blogs with multiple authors to be more credible.
  • 79% of editors say guest content is too promotional.
  • Guest content is in higher demand in the summer months of June, July, and August.

Social Media Blogging Statistics

  • 66% of marketers reported using blogs in their social media content in 2017.
  • 59% of people will share an article without reading it first or ever.
  • LinkedIn is the most effective social media platform for delivering content and securing audience engagement.
  • 95.9% of bloggers promote their blog posts via social media.
  • Tumblr had 456.1 million blog accounts as of January 2019.
  • 69% of bloggers say they use social share buttons.

Blogging with Visuals and Videos Statistics

  • Articles with images get 94% more views than those with no visuals.
  • 71% of bloggers report using visuals as part of their marketing strategy.
  • Using photos of real people instead of stock photos can result in a 35% conversion increase.
  • 43% of consumers increasingly want video content from marketers.
  • 19% of bloggers are now including videos in their typical posts.
  • 45% of bloggers who add audio to their posts, such as podcasts, see better results.
  • Video content is 50 times more likely to drive organic search traffic than plain text.
  • 32% of marketers say visual images are the most important form of marketing content for their businesses.

Blogging Statistics for Marketeers

  • Marketers who prioritise blogging are 13 times more likely to have a positive return on investments (ROI) on their efforts.
  • 64% of B2B marketers outsource their copywriting for their blog.
  • 60% of marketers have a documented personalisation strategy.
  • 57% of marketers say they’ve gained customers specifically through blogging.
  • 53% of marketers say blogging is their top content marketing priority.
  • B2B marketers who have blogs get 67% more leads than those who don’t.
  • Around 60% of marketeers will reuse blog content 2-3 times.

Is a blog the same as a website?

Your confusion would be forgiven if you were asked: what exactly is a blog, and is it different to a website? Why do blogs seem to be everywhere, and if they are so good, how do I start my own Blog?

Wix, one of the biggest players in the blogging world, has the answers[9]. In short, many individuals and businesses create a blog to share their ideas and expertise online and boost their online presence.

Blogs have become so popular for many reasons. One of those reasons is that, much like social media platforms, blogs allow people to share their thoughts and experiences with others. Given the active comment sections, they enable people to interact with one another and build relationships based on shared interests that aren’t limited by geographic location. Essentially, blogs have become a social platform.

Another reason blogging has become so popular is that many people have started to monetise their blogs. Bloggers tend to make money from advertisements. One of the most common forms of advertisements is affiliate marketing. Since bloggers often discuss a given topic and have a lot of experience in their field, they are reliable and knowledgeable sources for those topics.[10] has the answer to the question: Is a blog the same as a website?

  • A blog is “a website containing a writer’s or group of writers’ own experiences, observations, opinions, etc., and often having images and links to other websites.”
  • A website is: a connected group of pages on the World Wide Web regarded as a single entity, usually maintained by one person organisation and devoted to a single topic or several closely related topics.

 Types of blogs that make money[11]

Several types of blogs can be profitable if you know how to manage them strategically, but here are the most common:

  • Business and marketing blogs
  • Finance blog
  • Health blogs
  • Fashion blogs
  • DIY and crafts blogs
  • Nutrition and food blogs
  • Lifestyle blogs

If you’re still stuck on what niche to focus on, there are several blog examples that provide guidance.

Start by expanding your online presence, particularly in the writing and blogging world. You can reach out to online publications in your niche and pitch ideas for guest posts. Remember to send a link to your blog alongside your pitch as evidence of your experience in the field.

If you want to find guest blogging opportunities, a good idea is to browse your favourite publications to see if they publish content by outside contributors.

Search Engine Optimisation (SEO) – what is it?

In simplest terms, Search Engine Optimisation (SEO) is the process of improving the digital visibility of your blog when people search for products or services related to you or your business using Google, Bing, or other search engines. The better visibility your pages have in search results, the more likely you are to get the attention of prospective and existing customers.

Search engines such as Google and Bing use what are called bots[12] to crawl pages on the web, going from site to site, collecting information about those pages and putting them in an index. Think of the index as a giant library where a librarian can pull up a book (or a web page) to help you find exactly what you’re looking for at the time.[13]

 Affiliate Marketing – what is it?

The process by which an affiliate earns a commission for marketing another person’s or company’s products is called Affiliate Marketing. Perhaps the best-known company in this marketplace is Amazon. The traffic (potential customers) visiting your blog or website will see products they can buy (such as books). When a sale is made, you earn a commission. Sales are tracked via affiliate links from one website to another. It’s a good way to drive sales and generate significant online revenue –  everyone wins. You and Amazon benefit from the arrangement.

How Does Affiliate Marketing Work?

Because affiliate marketing works by spreading the responsibilities of product marketing and creation across parties, it leverages the abilities of a variety of individuals for a more effective marketing strategy while providing contributors with a share of the profit. Three different parties must be involved to make this work:

  • Seller and product creators.
  • The affiliate or advertiser.
  • The consumer.

Affiliate marketing can be an excellent way for successful online bloggers to make passive income. Anyone with a sizeable online following, influencers, for example, can sign up to an affiliate marketing network and proceed to promote products, earning a form of commission when anybody they refer makes a purchase. In theory, virtually anybody can be an affiliate marketer.[14]

You probably want to delve into the complex relationship these three parties share to ensure affiliate marketing is a success. As a starting point. I suggest you visit the website. Several other companies are looking to establish affiliate marketing arrangements .

Blogging Glossary[15]

  • Atom – A popular feed format developed as an alternative to RSS.
  • Autocasting – An automated form of podcasting that allows bloggers and blog readers to generate audio versions of text blogs from RSS feeds.
  • Audioblog – A blog where the posts consist mainly of voice recordings sent by mobile phone, sometimes with some short text message added for metadata purposes. (cf. podcasting)
  • Beauty Blog – Beauty blogs are niche blogs that cover cosmetics, makeup or skincare-related topics, events, product launches, product reviews, nail-art, makeup trends, highly curated products, insider tips from tastemakers and celebrities, et cetera.
  • Biblioblogosphere – A humorous reference to the world of librarian blogging.
  • Blaudience – The audience, or readership, of a blog.
  • Blawg – A law blog.
  • Bleg – An entry in a blog requesting information or contributions. A portmanteau of “blog” and “beg”. Also called “Lazyweb”.
  • Blistless or B-listless – When a blogger becomes listless or apathetic about posting. It is also indicative of what will happen to the blogger’s mailing list.
  • Blog Carnival – A blog article that contains links to other articles covering a specific topic. Most blog carnivals are hosted by a rotating list of frequent contributors to the carnival, and serve to both generate new posts by contributors and highlight new bloggers posting matter in that subject area.
  • Blog client – A (weblog client) is software to manage (post, edit) blogs from the operating system with no need to launch a web browser. A typical blog client has an editor, a spell-checker, and a few more options that simplify content creation and editing.
  • Blog Farm – A website constructed from a group of linked weblogs, typically with the main blog aggregating the total content/acting as a gateway.
  • Blog feed – The XML-based file in which the blog hosting software places a machine-readable version of the blog so that it may be “syndicated” for further distribution on the web. Formats such as RSS and Atom are used to structure the XML file.
  • Blog Hopping – Following links from one blog entry to another, with related side-trips to various articles, sites, discussion forums, and more.
  • Blog Publishing Service – A software that is used to create the blog. Some of the most popular are WordPress, Blogger, TypePad, Movable Type, and Joomla.
  • Blogger – A person who runs a blog. Also, – a popular blog hosting website.
  • Bloggernacle – Blogs written by and for Mormons (a portmanteau of “blog” and “Tabernacle”). Generally refers to faithful Mormon bloggers and sometimes refers to a specific grouping of faithful Mormon bloggers.
  • Bloggies – One of the most popular blog awards.
  • Bloglet – A short blog entry or a series of random thoughts in a single blog entry. A style of blogging made popular by the 1 Happy St. blog.
  • Blogoneer – A portmanteau of “blog” and “pioneer”, meaning a person who blogs with an expert or pioneering attitude.
  • Blogorrhea – A portmanteau of “blog” and “logorrhea”, meaning excessive and/or incoherent talkativeness in a weblog.
  • Blogosphere – All blogs, or the entire blogging community.
  • Blogroll – A list of other blogs that a blogger might recommend by providing links to them (usually in a sidebar list).
  • Blog Site – The web location (URL) of a blog, which may be either a dedicated domain, a sub-domain, or embedded within a website.
  • Blogsite – Sometimes confused with a simple blog or blog site, but a blogsite is a website which combines blog feeds from a variety of sources, as well as non-blog sources, and adds significant value over the raw blog feeds.
  • Blogsnob – A person who refuses to respond to comments on their blog from people outside their circle of friends.
  • Blogstorm – When a large amount of activity, information and opinion erupts around a particular subject or controversy in the blogosphere, it is sometimes called a blogstorm or blog swarm.
  • Blogstream – A play on the term mainstream that references the alternative news and information network growing up around weblogs and user driven content mechanisms. Can also be used as a play on the phrase “thought-stream”, referring to the stream of consciousness as expressed through a weblog.
  • Blogware – A category of software which consists of a specialised form of a Content Management System specifically designed for creating and maintaining weblogs.
  • Bloll – A troll who specialises in blogs. A portmanteau of “blog” and “troll.”
  • Blooger – A blogger who exhibits adolescent tendencies and lacks basic social graces or good manners. A portmanteau of “blog” and “booger.”
  • Boreblogging – Writing about personal matters that are barely interesting even to the writer — preferably in a slightly bent fashion so as to make it fun to read in spite of the subject matter.
  • [The] BOBs – The largest international blog awards. 
  • Catblogging (traditionally “Friday catblogging”, sometime “Caturday”) – The practice of posting pictures of cats, in typical cat postures and expressions, on a blog.
  • Celeblog – A blog detailing the lives of movie stars, musicians, and other celebrities, much like tabloid magazines. They often feature embarrassing or revealing paparazzi photos.
  • Collaborative Blog – A blog (usually focused on a single issue or political stripe) on which multiple users enjoy posting permission. Also known as group blog.
  • Comment Spam – Like e-mail spam. Robot “spambots” flood a blog with advertising in the form of bogus comments. A serious problem that requires bloggers and blog platforms to have tools to exclude some users or ban some addresses in comments.
  • Dark Blog – A non-public blog (e.g. behind a firewall)
  • Desktop Blogging Client – An off-line blog management (posting, editing, and archiving) tool.
  • Domain Name – A domain name is the name of a blog/website. and are examples of blogs/websites’ names.
  • Edublog – An edublog is a blog created for educational purposes.
  • Event Blogging – A new kind of trend in marketers in which they create new blogs for upcoming events. For that, they buy EMDs or exact match domains for the upcoming events to attract people who are searching for that event. Because their domain is rich with keywords — they get better rankings in search engines. However, to establish an event blog — event bloggers start working on their blogs even before 6 months of the event to make a decent amount of content and to get quality backlinks.
  • Feeds – RSS Feeds.
  • Fisking – Means: To rebut a news report in a line-by-line fashion. The verb is «to fisk.»
  • Flog – A portmanteau of “fake” and “blog”; a form of astroturfing.
  • Health Blog – A blog covering health topics, events, and/or related content of the health industry and the general community. In short, anything related to health.
  • J-blog – A journalist blog or a blog with a Jewish focus.
  • K-log (aka “knowledge log”) – A type of blog usually used by knowledge workers and posted on a company intranet for sharing company knowledge.
  • Legal Blog – A blog about the law.
  • Lifelog – A blog that captures a person’s entire life.
  • List blog – A blog consisting solely of list-style posts.
  • Listicle – A short-form of writing that uses a list as its thematic structure but is fleshed out with sufficient copy to be published as an article.
  • Litblog – A blog that focuses primarily on the topic of literature.
  • Microblogging – An online broadcast medium that exists as a specific form of blogging. It differs from a traditional blog in that its content is typically smaller in both actual and aggregated file size. Micro-blogs “allow users to exchange small elements of content such as short sentences, individual images, or video links”, which may be the major reason for their popularity. These small messages are sometimes called micro posts.
  • Milblog – A blog written by members or veterans of any branch of military service – Army, Navy, Air Force, or Marines. A contraction of military and blog.
  • Moblog – A portmanteau of “mobile” and “blog”. A blog featuring posts sent mainly by mobile phone, using SMS or MMS messages. They are often photoblogs.
  • Mommy Blog – A blog featuring discussions especially about home and family.
  • Multiblog – A blog constructed as a conversation between more than two people.
  • Permalink – Permanent link. The unique URL of a single post. Use this when you want to link to a post somewhere.
  • Phlog – Type of blog utilising the Gopher protocol instead of HTTP.
  • Photoblog – A portmanteau of “photo” and “blog”. A blog mostly containing photos, posted constantly and chronologically.
  • Pingback – The alert in the TrackBack system that notifies the original poster of a blog post when someone else writes an entry concerning the original post.
  • RSS – Really Simple Syndication is a family of Web feed formats used to publish frequently updated content such as blog entries, news headlines, or podcasts.
  • Podcasting – Contraction of “iPod” and “broadcasting” (but not for iPods only). Posting audio and video material on a blog and its RSS feed, for digital players.
  • Post or Blog Post – A blog post is a piece of writing in the form of an article that is published on a blog by a blogger.
  • Post Slug – For blogs with common language URLs, the post slug is the portion of the URL that represents the post, such as “all-about-my-holiday” in
  • RSS Aggregator – Software or online service allowing a blogger to read an RSS feed, especially the latest posts on their favorite blogs. Also called a reader or feedreader.
  • RSS Feed – The file containing a blog’s latest posts. It is read by an RSS aggregator/reader and shows at once when a blog has been updated. It may contain only the title of the post, the title plus the first few lines of a post, or the entire post.
  • Scribosphere – Term to encompass blogs written by professional and aspiring screenwriters. A portmanteau of “scribe” and “blogosphere”.
  • SEF URLs – Search engine friendly URLs.
  • Slashdot Effect – The Slashdot effect can hit blogs or another website, and is caused by a major website (usually Slashdot, but also Digg, Metafilter, Boing Boing, Instapundit and others) sending huge amounts of temporary traffic that often slow down the server.
  • Spam Blog – A blog that is composed of spam. A Spam blog or “any blog whose creator doesn’t add any written value.”
  • Storyblog – A term used to describe blogs used primarily to publish written stories and poetry used for practice usually by aspiring writers.
  • Subscribe – The term used when a blogs feed is added to a feed reader like Bloglines or Google. Some blogging platforms have internal subscriptions, this allows readers to receive a notification when there are new posts in a blog. A subscriber is a person who is willing to receive blogger’s news and updates.
  • Templates – Templates, used on the “back end” of a blog that works together to handle information and present it on a blog.
  • Theme – CSS based code that when applied to the templates will result in visual element changes to the blog. The theme, as a whole, is also referred to as a blog design.
  • TrackBack – A system that allows a blogger to see who has seen the original post and has written another entry concerning it. The system works by sending a ‘ping’ between the blogs and therefore providing the alert.
  • Troll – A commenter whose sole purpose is to attack the views expressed on a blog and incite a flamewar, for example, a liberal going to a conservative blog, or vice versa.
  • URL – A Uniform Resource Locator (URL), colloquially termed a web address, is a reference to a web resource that specifies its location on a computer network and a mechanism for retrieving it. A URL is a specific type of Uniform Resource Identifier (URI), although many people use both terms interchangeably.
  • Vlog – A video blog; a vlogger is a video blogger (e.g. someone who records himself interviewing people of a certain category or field of activity).
  • Vorage – A marriage between the words forage and video defined as “The act of foraging for video on the internet and sharing it with others.” Bloggers or vloggers who share streaming or downloaded video content on the web often engage in voraging, scouring search engines and obscure websites to present a curated collection of videos that usually fall within a set theme or editorial perspective.
  • Warblog – A blog devoted mostly or wholly to covering news events concerning an ongoing war.
  • Weblog – The unshortened (untruncated) version of ‘blog’.

Quick and Easy Links

Blog Builders/Platforms

Affiliate Networks Links

Social Media

Personal Blogs

Monetising Blogs

Blog Tools

WordPress Themes etc

Digital Magazines


Copyright, Blogging and the Law in the UK

If you intend to set up and operate a blog, it is strongly recommended that you take legal advice, particularly on matters such as copyright, protecting your work, ensuring that images you use are free to use, complying with data protection laws (GDPR), disclosure requirements on privacy and earning a commission on affiliate sales etc., etc., etc. Without doing so, it’s like walking through a minefield barefoot. Meanwhile, I invite you to read the blogs at the following links.:

Sources, Further Reading and References

[1] Explanation: Web 2.0 (also known as participative (or participatory) web and social web) refers to websites that emphasise user-generated content, ease of use, participatory culture and interoperability (i.e., compatibility with other products, systems, and devices) for end users. See: Reference: Mutum, Dilip; Wang, Qing (2010). “Consumer Generated Advertising in Blogs”. In Neal M. Burns; Terry Daugherty; Matthew S. Eastin (eds.). Handbook of Research on Digital Media and Advertising: User Generated Content Consumption. Vol. 1. IGI Global. pp. 248–261.

[2] Source: Gaudeul, Alexia & Peroni, Chiara (2010). “Reciprocal attention and norm of reciprocity in blogging networks”. Economics Bulletin. 30 (3): 2230–2248.

[3] Source:

[4] Source:

[5] Source: Digital Marketing Institute. “Social Media: What Countries Use It Most & What Are They Using?.” Accessed Oct 31, 2021. 

[6] Data Reportal. “Global Social Media Stats October 2021.”

[7] Source:

[8] Excerpted from:

[9] See:

[10] See: and

[11] Source:

[12] Explanation: An Internet bot is a software application that runs automated tasks over the internet. Tasks run by bots are typically simple and performed at a much higher rate compared to human Internet activity.  Some bots are legitimate—for example, Googlebot is an application used by Google to crawl the Internet and index it for search. Other bots are malicious—for example, bots used to automatically scan websites for software vulnerabilities and execute simple attack patterns. Source:

[13] Source:

[14] Source:

[15] Sources: Mainly from,, and

[16] and

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